Ich Bin Ein Beijinger

Check out the Ogilvy China Digital Watch

With considerable contributions by a few already-overworked colleagues, I officially launched the Ogilvy China Digital Watch yesterday. It's a bilingual blog about technology and marketing, and I'll be occasionally cross-posting things I write for that blog over here. Thanks for your patience with me for not posting too often of late. I think things will pick up again now that the heavy lifting is done. I welcome and encourage your feedback: if you know of good web sites/blogs I haven't linked to, or if you've got a hot tip, or want to suggest a post topic or even write a guest post yourself, please write me either at the address listed for this blog or at kaiser-dot-kuo-at-ogilvy-dot-com.

A Reply to Digital Media Magazine

I just flipped through the latest issue of Digital Media magazine (June 2007) and saw the following on the last page:

A couple of issues back, we pointed to a fine blog written by Ogilvy China's digital guru Kaiser Kuo. Lately, the blog, which used to carry insights into Kuo's day-job, has gone a bit tame. We've since heard the agency has been 'talking' to its employees about personal blogs. Does anyone else smell a muzzle?

No muzzles here. No excuses, either. Well, okay, some excuses: I've been busy and distracted with other extracurricular things, like helping out with the Obama campaign here in Beijing (and reading the Senator's two books, which I whole-heartedly recommend to anyone irresepective of political stripe or nationality), helping organize some AmCham events, trying to get through the big stack of New Yorkers on my desk, and of course doing my day job.

I started blogging with full knowledge of Ogilvy's rules regarding personal blogs, and was always careful to say well within the (very sensible) guidelines: don't talk about client work (duh!), don't engage in ad hominem attacks, etc. No, I've not been muzzled. Quite the contrary: Part of what I've been busy with at work is working on an official Ogilvy China blog that's going to be called "Digital Watch." It launches soon (exact date TBA, but it should be ready late next week). It's going to be bilingual--not fully at first, perhaps--and will cover anything that I or any of my colleagues come across that's related to marketing in the digital age. I have very high hopes for it, and as it's my baby I plan to devote quite a bit of time to it.

I'll keep this one going, but expect more posts about music, family, friends, books, politics, and general observations about life in Beijing and in China than about my work life. Read the forthcoming blog for a peak into that, if you're that interested.